Morocco Gaming Expo

For the second year in a row, the Moroccan agency Avant Scène trusted épatant with the set design for Morocco Gaming Expo, the first trade show dedicated to video games in Morocco. As this event is growing fast, we came up with a whole identity plan to structure practices, immerse audiences, and evolve with the project’s ambitions.

2024 — Creating the codes

The first edition, held in two tents, required a set design that was easy to set up and had a strong visual identity.

We laid the foundations for a visual language inspired by gaming culture: a dark atmosphere, backlit wire structures, neon lights, and depth effects for a 3D feel thanks to immersive lighting effects.

This idea is mirrored in every area of the event — conferences, workshops, gaming zone with consoles, tournament and competition area — to create a fluid and consistent experience in both a joyful and technological atmosphere.

2025 — A change of scale

In 2025, Morocco Gaming Expo left the tents behind and moved into a sports complex, temporarily turned into a proper entertainment venue, and went from two days to four.

This new configuration allows for a more ambitious stage design:

The central stagewas larger than the previous year.
The floor was equipped with LED light tiles, giving an impression of infinite depth.
The video game retrospective space was also expanded.

The scenography evolves with the event: more technical, more visible, more immersive. We laid the scenographic foundations during the first edition; today, we are supporting the event as it grows in popularity, adapting and enhancing the facilities with each edition.

See you in 2026 for an even stronger new edition!

©️Morocco Gaming Expo