air france exhibition: ‹‹ france is in the air ››
- auditoire for air france
- Shanghai; New-York; Paris
- stage design and production follow-up
Conceived as an airy, poetic escapade, “France is in the air” was an exhibition turning French expertise and art of travel into a metaphor. In it, the airline presented its new cabins, long-haul services and various passenger classes.
The stage design aimed to create experiential reveries where the sky was presented as a promenade area, and visitors wandered from cloud to cloud, from real to virtual features.
The immersive decoration, like a journey through a starry sky, enhanced by a multitude of LED strips reflected in the floor and walls, eliminated all sense of gravity.
The swing – an allegory of air travel – even set the tone for the company’s advertising campaign.
- 800 m²
- 2014 – 15 days for each site
- exhibition – brand experience – interactive set-up – visitors' circuit