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Porsche motorhome

  • Double 2 for Porsche
  • Europe roadshow
  • Design and production follow-up


For two years, the Showroom Porsche is crisscrossing the country, reaching out to a public wild about automobile elegance. The motorhome is a variable, functional setting welcoming visitors to the world of this legendary stable as it presents two of its new models: a conventional car and a hybrid.

The road show was an opportunity to propose a comprehensive service dedicated to a world of prestige and excellence. A meticulous design followed by refined, rigorous production provided the brand with a tailor-made, revisited pop-up reflecting its ultra-deluxe positioning. The functional, refined set-up is shaped by the elegance of the design, clean graphic lines and noble materials.

  • 100 m²
  • 2017 – 2 years
  • Event, pop-up store, brand experience, showroom
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