Citroën world convention
Double 2 for Citroën
Geneva
Design and production follow-up
![epatant_ConventionMonde_1](https://www.epatant.fr/wp-content/uploads/2018/05/epatant_ConventionMonde_1-2000x1333.jpg)
The Citroën world convention brings together team members and employees in Geneva. This professional day is an event for presenting the brand’s new models, organised around a major plenary session and an exhibition space.
![epatant_ConventionMonde_2](https://www.epatant.fr/wp-content/uploads/2018/05/epatant_ConventionMonde_2-2000x1125.jpg)
Here, the stage design of the plenary meeting room was laid out along a circular route where the cars filed past: star-shaped paths unfolded on huge padded screens, and the circuit ended on the central stage.
A large backlit cloud overlooked the parade of automobiles. This dramatic, pop gesture created a sense of gentle optimism: its vibrant aesthetics, conveyed by palpitating colour variations, reflected the tone of the brand.
Visitors were thus immersed in a 360° environment: a sensorial setting for a feel-good philosophy.
![epatant_ConventionMonde_3](https://www.epatant.fr/wp-content/uploads/2018/05/epatant_ConventionMonde_3-2000x1333.jpg)
![epatant_ConventionMonde_4](https://www.epatant.fr/wp-content/uploads/2018/05/epatant_ConventionMonde_4-2000x1333.jpg)
The same approach underlay the exhibition of offbeat, colourful automobile portraits and the welcoming, friendly lunch.
![epatant_ConventionMonde_5](https://www.epatant.fr/wp-content/uploads/2018/05/epatant_ConventionMonde_5-2000x1500.jpg)
![epatant_ConventionMonde_6](https://www.epatant.fr/wp-content/uploads/2018/05/epatant_ConventionMonde_6-2000x1333.jpg)
![epatant_ConventionMonde_7](https://www.epatant.fr/wp-content/uploads/2018/05/epatant_ConventionMonde_7-2000x1500.jpg)
![epatant_ConventionMonde_8](https://www.epatant.fr/wp-content/uploads/2018/05/epatant_ConventionMonde_8-2000x1333.jpg)
![epatant_ConventionMonde_9](https://www.epatant.fr/wp-content/uploads/2018/05/epatant_ConventionMonde_9-2000x858.jpg)
6 000 m²
2016 – temporary
Event, brand experience