citroën world convention
- double 2 for citroën
- design and production follow-up
The Citroën world convention brings together team members and employees in Geneva. This professional day is an event for presenting the brand’s new models, organised around a major plenary session and an exhibition space.
Here, the stage design of the plenary meeting room was laid out along a circular route where the cars filed past: star-shaped paths unfolded on huge padded screens, and the circuit ended on the central stage.
A large backlit cloud overlooked the parade of automobiles. This dramatic, pop gesture created a sense of gentle optimism: its vibrant aesthetics, conveyed by palpitating colour variations, reflected the tone of the brand.
Visitors were thus immersed in a 360° environment: a sensorial setting for a feel-good philosophy.
The same approach underlay the exhibition of offbeat, colourful automobile portraits and the welcoming, friendly lunch.
- 6 000 m²
- 2016 – temporary
- event – brand experience