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citroën world convention

  • double 2 for citroën
  • Geneva
  • design and production follow-up


The Citroën world convention brings together team members and employees in Geneva. This professional day is an event for presenting the brand’s new models, organised around a major plenary session and an exhibition space.

Here, the stage design of the plenary meeting room was laid out along a circular route where the cars filed past: star-shaped paths unfolded on huge padded screens, and the circuit ended on the central stage.

A large backlit cloud overlooked the parade of automobiles. This dramatic, pop gesture created a sense of gentle optimism: its vibrant aesthetics, conveyed by palpitating colour variations, reflected the tone of the brand.

Visitors were thus immersed in a 360° environment: a sensorial setting for a feel-good philosophy.

The same approach underlay the exhibition of offbeat, colourful automobile portraits and the welcoming, friendly lunch.

 

 

  • 6 000 m²
  • 2016 – temporary
  • event – brand experience
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